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On July the eighth 1997, five guys left comfortable jobs to start a new company. Mike, Tom, Joe, Bill, and Wayne began discussing what they wanted a company to be and what they didn't want it to be. Consultants would have labeled the
results Vision or Mission statements. Bankers and Accountants labeled the
written work a Business Strategy and Marketing Plan. The fact is, it was all of those things and we called it A Greater Design.
Today and everyday, thirteen of us work hard to keep the dream alive.
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"Most men lead lives of quiet desperation.",
wrote Henry David Thoreau. It is a haunting quote but we think of it as a
challenge. Inside each of us, lives a dream, perhaps multiple dreams. Some days, those dreams are
vivid compelling beacons driving our actions; some days are (more) like nightmares. The Tech4 Greater Design is about achieving dreams. It is about
working through the nightmares.
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Our design is anchored by eight tenets:
1. Construct
an organization with the courage to adapt with change
2. Recruit
and retain specialist in Industrial Automation
3. Eliminate
distributor and manufacturer bias; design solutions with the appropriate
components
4. Work
for the customer with unwavering loyalty
Work, alone, can not fulfill
our concept of what a company should be.
5.
Put people first; people provide service, not companies
6. Encourage creativity: ideas will not be bridled
7. Prosperity should benefit its contributors
8. Rewarding relationships is not (just) a customer objective strategy
The Greater Design is our anchor, beacon, and conscience*
It is about confronting desperation, gaining peace of mind, making a positive contribution, and living in a world of rewarding relationships. It is our constitution...It is how we will behave.
Our dreams are bold; our convictions are blind to the possibility of failure, and the Greater Design will ensure rewarding relationships for our team, our customers, and our community.
*I
discovered this phrase in "Selling The Dream" by Guy
Kawasaki
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