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The Greater Design
On July the eighth 1997, five guys left comfortable jobs to start a new company. Mike, Tom, Joe, Bill, and Wayne began discussing what they wanted a company to be and what they didn't want it to be. Consultants would have labeled the results Vision or Mission statements. Bankers and Accountants labeled the written work a Business Strategy and Marketing Plan. The fact is, it was all of those things and we called it A Greater Design. Today and everyday, thirteen of us work hard to keep the dream alive.
"Most men lead lives of quiet desperation.", wrote Henry David Thoreau. It is a haunting quote but we think of it as a challenge. Inside each of us, lives a dream, perhaps multiple dreams. Some days, those dreams are vivid compelling beacons driving our actions; some days are (more) like nightmares. The Tech4 Greater Design is about achieving dreams. It is about working through the nightmares. 

Our design is anchored by eight tenets:
1. Construct an organization with the courage to adapt with change
2. Recruit and retain specialist in Industrial Automation  
3. Eliminate distributor and manufacturer bias; design solutions with the appropriate components  
4. Work for the customer with unwavering loyalty
Work, alone, can not fulfill our concept of what a company should be.
5. Put people first; people provide service, not companies
6. Encourage creativity: ideas will not be bridled
7. Prosperity should benefit its contributors
8. Rewarding relationships is not (just) a customer objective strategy

The Greater Design is our anchor, beacon, and conscience
It is about confronting desperation, gaining peace of mind, making a positive contribution, and living in a world of rewarding relationships. It is our constitution...It is how we will behave.

Our dreams are bold; our convictions are blind to the possibility of failure, and the Greater Design will ensure rewarding relationships for our team, our customers, and our community. 

*I discovered this phrase in "Selling The Dream" by Guy Kawasaki

If you would like to add your thoughts to our Greater Design, please feel free...
or you can use this form to discuss a project.

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Send mail to waynekemp@tech4.com with questions or comments about this web site.
Last modified: July 18, 2002